The Future of In-Vehicle Networking Is Closer Than You Think | with Amir Bar-Niv of Marvell
Amir Bar-Niv, VP Marketing and Business Strategy for Marvell Automotive joins Sonatus Chief Marketing Officer John Heinlein, Ph.D to give a masterclass in the evolution of vehicle networking and particularly the shift towards an all-ethernet vehicle. In this insightful episode we touch on zonal architecture, cybersecurity, the diversity of vehicle networks, Marvell’s automotive strategy and much more.
Creators and Guests
Host
John Heinlein, Ph.D.
An experienced technology and marketing leader, John brings his background from startups and established companies to Sonatus. He worked for 14 years at Arm, most recently leading Automotive Partnerships for North America where he engaged OEMs, Tier-1s, and others to deploy Arm-based solutions into automotive applications, including autonomous vehicles. His team was integral to launching the SOAFEE industry initiative for software-defined vehicles of which Sonatus is a member. Earlier he served as VP and Chief of Staff to the CEO and led a group responsible for competitive strategy. For three years, he was VP of Corporate Marketing where he led centralized outbound marketing, spanning marketing campaigns, press, events, web, digital marketing, ecosystem programs, and working closely with investor relations. Prior to Arm, John had an 11-year tenure at microprocessor startup Transmeta where he held several senior roles spanning business development, marketing, and customer success, among others. John earned his B.S. in Computer Engineering from Carnegie-Mellon University and an M.S. and Ph.D., both in Electrical Engineering, from Stanford University.
