John Heinlein, Ph.D
An experienced technology and marketing leader, John brings his background from startups and established companies to Sonatus. He worked for 14 years at Arm, most recently leading Automotive Partnerships for North America where he engaged OEMs, Tier-1s, and others to deploy Arm-based solutions into automotive applications, including autonomous vehicles. His team was integral to launching the SOAFEE industry initiative for software-defined vehicles of which Sonatus is a member. Earlier he served as VP and Chief of Staff to the CEO and led a group responsible for competitive strategy. For three years, he was VP of Corporate Marketing where he led centralized outbound marketing, spanning marketing campaigns, press, events, web, digital marketing, ecosystem programs, and working closely with investor relations. Prior to Arm, John had an 11-year tenure at microprocessor startup Transmeta where he held several senior roles spanning business development, marketing, and customer success, among others. John earned his B.S. in Computer Engineering from Carnegie-Mellon University and an M.S. and Ph.D., both in Electrical Engineering, from Stanford University.
Appears in 42 Episodes
Neel Mitra of AWS | S3 Ep16 | The Garage by Sonatus
Neel Mitra, the Worldwide Solutions Architecture Leader for Data and AI at AWS, discusses the evolution and applications of AI in the automotive industry. He highlight...
Marc Fecker of Robo | S3 Ep15 | The Garage by Sonatus
Our guest today is Marc Fecker, CEO of Robo. Robo is an engineering firm focused on the future of connected transportation. In our conversation, we discussed how Robo ...
Suat Kusefoglu of Capgemini | S3 Ep14 | The Garage by Sonatus
In a live recording from AutoTech 2025 in Novi, Michigan, Suat Kasafalou Global Solutions Director from Capgemini shares insights on the evolution of software-defined ...
Stephanie May of Women Automotive Network | S3 Ep13 | The Garage by Sonatus
In a live episode from AutoTech Detroit, Stephanie May, director of the Women Automotive Network, discusses the organization's mission to attract and retain female tal...
Christoph Loytved of COMPREDICT | S3 Ep12 | The Garage by Sonatus
Christoph Loytved, product manager from COMPREDICT, describes their innovative virtual sensor technology. Virtual sensors can offer cost reduction and system optimizat...
Joe Capuano of Bosch Mobility | S3 Ep11 | The Garage by Sonatus
Today's guest is Joe Capuano, is head of technology for Bosch Mobility Americas. A seasoned expert in the automotive industry, Joe discusses the evolution towards soft...
William Dalton of VicOne | S3 Ep10 | The Garage by Sonatus
William Dalton, VP and Managing Director for North America and Europe from VicOne, the automotive cybersecurity subsidiary of Trend Micro, talks with host John Heinlei...
Maitê Bezerra of Wards Intelligence | S3 Ep9 | The Garage by Sonatus
Filmed at the COVESA All-Member Meeting in Berlin, Germany, Maitê Bezerra, senior principal analyst, software-defined vehicles for Wards Intelligence (now part of Omd...
Steve Crumb of COVESA | S3 Ep 8 | The Garage by Sonatus
In a live recording from the COVESA meeting in Berlin, Steve Crumb, COVESA's executive director, discusses enhancing connected vehicle value through collaboration and ...
Tom Clarke of Parkopedia | S3 Ep7
In this episode, recorded live at the Sonatus booth at CES2025, Tomm Clarke, EV Product Manager from Parkopedia talks with host John Heinlein, Ph.D., Chief Marketing O...
Prashant Gulati of SDVerse | S3 Ep6
In this episode, filmed live at the Sonatus booth at CES2025, Prashant Gulati, CEO of SDVerse, talks with host John Heinlein, Ph.D., Chief Marketing Officer from Sonat...
Martin Krantz of Smart Eye | S3 Ep5
Martin Krantz, CEO and Co-founder of Smart Eye talks with host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus about their incredible occupant monitoring syst...
Francis Chow of Red Hat | S3 Ep4
Francis Chow, VP & GM, In-Vehicle Operating System and Edge, Red Hat speaks with host John Heinlein Ph.D., Chief Marketing Officer, Sonatus about the many changes in s...
James Roberts and Ronaldo Castillo of LHP | S3 Ep3
James Roberts, President of IOT and Analytics and Ronaldo Castillo, Software Engineering Manager, both of LHP, talk with host John Heinlein, Ph.D., Chief Marketing Off...
Moritz Neukirchner of Elektrobit | S3 Ep2
Dr. Moritz Neukirchner, Sr. Director Strategic Product Management, SDV, Elektrobit, joins host Dr. John Heinlein, Chief Marketing Officer from Sonatus, to discuss his ...
Collin Shaw of MEMA Original Equipment Suppliers | S3 Ep1
Recorded live at the Sonatus booth at CES 2025, Collin Shaw, President, MEMA Original Equipment Suppliers spoke with host John Heinlein, Ph.D., Chief Marketing Officer...
Rich Nass of Open Systems Media | S2 Ep16
In this episode of The Garage we talk with Rich Nass, famed journalist who is Executive Vice President with Open Systems Media following his long career at storied ele...
Vidya Rajagopalan of Rivian | S2 Ep15
In this episode, Vidya Rajagopalan, Senior Vice President of Electrical Hardware Engineering at Rivian joins host John Heinlein, Ph.D., Chief Marketing Officer from So...
Nadim Maluf of Qnovo | S2 Ep14
In this episode of The Garage we talk about vehicle batteries, battery technology and battery management, all critical topics for the shift to EV’s. Our guest is Nadim...
Matt Harden of AT&T | S2 Ep13
Matt Harden, AVP Business Development, Connected Car, from AT&T joins host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus, to talk about connected cars, ne...