The 4 Pillars Every Software-Defined Vehicle Depends On | with Robert Day of Arm
In Episode 2 of The Garage, join us for a conversation between host Dr. John Heinlein, Chief Marketing Officer from Sonatus and Robert Day, Director, North America Automotive GTM for Arm. This wide ranging topic covers the whole spectrum of how Arm is working to enable automotive innovation and the many ways Sonatus is participating in this ecosystem. We cover hardware, silicon suppliers, necessary elements to achieve SDV, standards, vehicle architecture, software trends and much more!
Timestamps:
1:08 - Arm’s role in automotive
2:43 - Arm-based automotive silicon suppliers
3:43 - The shift to software-defined vehicles and four pillars to achieving SDV
5:05 - Pillar 1 for SDV: Use of standards
5:37 - Pillar 2 for SDV: Use of new software methodologies and technologies
6:12 - Pillar 3 for SDV: Vehicle simulation and development in the cloud
6:41 - Pillar 4 for SDV: Collaboration
7:28 - SOAFEE: Scalable Open Architecture For the Embedded Edge
9:02 - Cloud-native design for automotive
10:58 - Future trends in automotive hardware and software architecture
12:09 - ECU and workload consolidation
13:04 - Summary
In Episode 2 of The Garage, join us for a conversation between host Dr. John Heinlein, Chief Marketing Officer from Sonatus and Robert Day, Director, North America Automotive GTM for Arm. This wide ranging topic covers the whole spectrum of how Arm is working to enable automotive innovation and the many ways Sonatus is participating in this ecosystem. We cover hardware, silicon suppliers, necessary elements to achieve SDV, standards, vehicle architecture, software trends and much more!
Timestamps:
- 1:08 - Arm’s role in automotive
- 2:43 - Arm-based automotive silicon suppliers
- 3:43 - The shift to software-defined vehicles and four pillars to achieving SDV
- 5:05 - Pillar 1 for SDV: Use of standards
- 5:37 - Pillar 2 for SDV: Use of new software methodologies and technologies
- 6:12 - Pillar 3 for SDV: Vehicle simulation and development in the cloud
- 6:41 - Pillar 4 for SDV: Collaboration
- 7:28 - SOAFEE: Scalable Open Architecture For the Embedded Edge
- 9:02 - Cloud-native design for automotive
- 10:58 - Future trends in automotive hardware and software architecture
- 12:09 - ECU and workload consolidation
- 13:04 - Summary
Creators and Guests
Host
John Heinlein, Ph.D.
An experienced technology and marketing leader, John brings his background from startups and established companies to Sonatus. He worked for 14 years at Arm, most recently leading Automotive Partnerships for North America where he engaged OEMs, Tier-1s, and others to deploy Arm-based solutions into automotive applications, including autonomous vehicles. His team was integral to launching the SOAFEE industry initiative for software-defined vehicles of which Sonatus is a member. Earlier he served as VP and Chief of Staff to the CEO and led a group responsible for competitive strategy. For three years, he was VP of Corporate Marketing where he led centralized outbound marketing, spanning marketing campaigns, press, events, web, digital marketing, ecosystem programs, and working closely with investor relations. Prior to Arm, John had an 11-year tenure at microprocessor startup Transmeta where he held several senior roles spanning business development, marketing, and customer success, among others. John earned his B.S. in Computer Engineering from Carnegie-Mellon University and an M.S. and Ph.D., both in Electrical Engineering, from Stanford University.
