Can vehicle personalization drive loyalty? | with Roger Lanctot of Strategia Now
In this podcast episode recorded live at the COVESA meeting, host John Heinlein interviews Roger Lanctot about how the automotive industry can leverage vehicle data to transition from a B2B to a B2C model, prioritizing driver personalization over data monetization to enhance customer engagement and loyalty.
Chapters:
0:00 Introduction to Vehicle Data and Personalization
1:12 Introducing Roger Lanctot
3:11 Personalization not Monetization
5:23 Engagement Strategies of New Automakers
6:27 Case Study: Chevy Equinox Connectivity Experience
9:57 The Cost of Customer Acquisition and Retention
12:11 Ensuring Privacy
14:47 Emerging Trends in Vehicle Diagnostics
15:45 The Evolution of Usage-Based Insurance
18:43 Real-Time Feedback and Driver Engagement
19:59 The Future of Personalization in Automotive
21:06 Changing the Dealer Engagement Model
22:13 Conclusion and Future Perspectives
Chapters:
0:00 Introduction to Vehicle Data and Personalization
1:12 Introducing Roger Lanctot
3:11 Personalization not Monetization
5:23 Engagement Strategies of New Automakers
6:27 Case Study: Chevy Equinox Connectivity Experience
9:57 The Cost of Customer Acquisition and Retention
12:11 Ensuring Privacy
14:47 Emerging Trends in Vehicle Diagnostics
15:45 The Evolution of Usage-Based Insurance
18:43 Real-Time Feedback and Driver Engagement
19:59 The Future of Personalization in Automotive
21:06 Changing the Dealer Engagement Model
22:13 Conclusion and Future Perspectives
Creators and Guests
Host
John Heinlein, Ph.D.
An experienced technology and marketing leader, John brings his background from startups and established companies to Sonatus. He worked for 14 years at Arm, most recently leading Automotive Partnerships for North America where he engaged OEMs, Tier-1s, and others to deploy Arm-based solutions into automotive applications, including autonomous vehicles. His team was integral to launching the SOAFEE industry initiative for software-defined vehicles of which Sonatus is a member. Earlier he served as VP and Chief of Staff to the CEO and led a group responsible for competitive strategy. For three years, he was VP of Corporate Marketing where he led centralized outbound marketing, spanning marketing campaigns, press, events, web, digital marketing, ecosystem programs, and working closely with investor relations. Prior to Arm, John had an 11-year tenure at microprocessor startup Transmeta where he held several senior roles spanning business development, marketing, and customer success, among others. John earned his B.S. in Computer Engineering from Carnegie-Mellon University and an M.S. and Ph.D., both in Electrical Engineering, from Stanford University.
