Personalization Will Define the Next Generation of Cars | with Chiara Delporto of Marelli
Chiara Delporto, VP Advanced Sales for SDV from Marelli joins Sonatus Chief Marketing Officer John Heinlein, Ph.D., to discuss leading automotive Tier-1 supplier Marelli and their perspective on latest trends in the automotive industry ranging from software, vehicle personalization, the importance of the cloud, machine learning, sustainability and much more. Recorded live at CES 2024.
Chapters:
00:00 Overview
00:30 Meet Chiara Delporto
02:09 Marelli’s role in SDV
03:11 Increased OEM focus on software
05:40 Start with the software not the hardware
06:51 Joint demo with Marelli and Sonatus
08:53 The importance of the cloud
09:54 Machine learning and AI
12:32 Marelli’s focus for the future
14:59 Sustainability in automotive
15:56 Conclusion
Chapters:
00:00 Overview
00:30 Meet Chiara Delporto
02:09 Marelli’s role in SDV
03:11 Increased OEM focus on software
05:40 Start with the software not the hardware
06:51 Joint demo with Marelli and Sonatus
08:53 The importance of the cloud
09:54 Machine learning and AI
12:32 Marelli’s focus for the future
14:59 Sustainability in automotive
15:56 Conclusion
Creators and Guests
Host
John Heinlein, Ph.D.
An experienced technology and marketing leader, John brings his background from startups and established companies to Sonatus. He worked for 14 years at Arm, most recently leading Automotive Partnerships for North America where he engaged OEMs, Tier-1s, and others to deploy Arm-based solutions into automotive applications, including autonomous vehicles. His team was integral to launching the SOAFEE industry initiative for software-defined vehicles of which Sonatus is a member. Earlier he served as VP and Chief of Staff to the CEO and led a group responsible for competitive strategy. For three years, he was VP of Corporate Marketing where he led centralized outbound marketing, spanning marketing campaigns, press, events, web, digital marketing, ecosystem programs, and working closely with investor relations. Prior to Arm, John had an 11-year tenure at microprocessor startup Transmeta where he held several senior roles spanning business development, marketing, and customer success, among others. John earned his B.S. in Computer Engineering from Carnegie-Mellon University and an M.S. and Ph.D., both in Electrical Engineering, from Stanford University.
