Why the Industry Is Standardizing Vehicle Compute Now | with Doug Newcomb of AVCC
Doug Newcomb, automotive journalist and outreach manager for AVCC, the Autonomous Vehicle Computing Consortium, joins Sonatus Chief Marketing Officer John Heinlein, Ph.D., to discuss the AVCC’s mission, which spans the wide range of autonomy in vehicles from driver assistance to fully autonomous. The conversation touches on machine learning for automotive, benchmarking, total cost of ownership, saving lives, and the importance of collaboration to advance vehicle autonomy. Recorded live at CES 2024.
Chapters:
00:00 Overview
00:28 Meet Doug Newcomb
03:14 AVCC’s mission
04:21 SDV and vehicle autonomy
06:33 Infrastructure needed for autonomy
07:10 AVCC on ML Benchmarking
11:00 Other AVCC initiatives
13:06 Membership in AVCC
14:54 Conclusion
Chapters:
00:00 Overview
00:28 Meet Doug Newcomb
03:14 AVCC’s mission
04:21 SDV and vehicle autonomy
06:33 Infrastructure needed for autonomy
07:10 AVCC on ML Benchmarking
11:00 Other AVCC initiatives
13:06 Membership in AVCC
14:54 Conclusion
Creators and Guests
Host
John Heinlein, Ph.D.
An experienced technology and marketing leader, John brings his background from startups and established companies to Sonatus. He worked for 14 years at Arm, most recently leading Automotive Partnerships for North America where he engaged OEMs, Tier-1s, and others to deploy Arm-based solutions into automotive applications, including autonomous vehicles. His team was integral to launching the SOAFEE industry initiative for software-defined vehicles of which Sonatus is a member. Earlier he served as VP and Chief of Staff to the CEO and led a group responsible for competitive strategy. For three years, he was VP of Corporate Marketing where he led centralized outbound marketing, spanning marketing campaigns, press, events, web, digital marketing, ecosystem programs, and working closely with investor relations. Prior to Arm, John had an 11-year tenure at microprocessor startup Transmeta where he held several senior roles spanning business development, marketing, and customer success, among others. John earned his B.S. in Computer Engineering from Carnegie-Mellon University and an M.S. and Ph.D., both in Electrical Engineering, from Stanford University.
