How SDVs Are Forcing OEMs to Rethink Everything | with George Ayres of AutoMobility Advisors
In this episode, filmed live at the Consumer Electronics Show 2024 (CES 2024), George Ayres, Founder and Managing Director of AutoMobility Advisors speaks with host John Heinlein, Chief Marketing Officer of Sonatus in the podcast studio at the Sonatus booth. In this wide-ranging episode we discuss SDV, vehicle electrification, fleet management, vehicle personalization, and much more.
Chapters:
00:00 Introduction
00:48 Meet George Ayres
03:04 Trends in Software Defined Vehicles
04:44 Shift to electrification
08:00 Vehicle personalization
09:13 Enabling a vehicle App Store
10:05 Ongoing engagement with drivers
11:02 Modern fleet management
12:53 Reducing commercial downtime
14:08 Reflection on CES2024
15:45 Conclusions
Chapters:
00:00 Introduction
00:48 Meet George Ayres
03:04 Trends in Software Defined Vehicles
04:44 Shift to electrification
08:00 Vehicle personalization
09:13 Enabling a vehicle App Store
10:05 Ongoing engagement with drivers
11:02 Modern fleet management
12:53 Reducing commercial downtime
14:08 Reflection on CES2024
15:45 Conclusions
Creators and Guests
Host
John Heinlein, Ph.D.
An experienced technology and marketing leader, John brings his background from startups and established companies to Sonatus. He worked for 14 years at Arm, most recently leading Automotive Partnerships for North America where he engaged OEMs, Tier-1s, and others to deploy Arm-based solutions into automotive applications, including autonomous vehicles. His team was integral to launching the SOAFEE industry initiative for software-defined vehicles of which Sonatus is a member. Earlier he served as VP and Chief of Staff to the CEO and led a group responsible for competitive strategy. For three years, he was VP of Corporate Marketing where he led centralized outbound marketing, spanning marketing campaigns, press, events, web, digital marketing, ecosystem programs, and working closely with investor relations. Prior to Arm, John had an 11-year tenure at microprocessor startup Transmeta where he held several senior roles spanning business development, marketing, and customer success, among others. John earned his B.S. in Computer Engineering from Carnegie-Mellon University and an M.S. and Ph.D., both in Electrical Engineering, from Stanford University.
