What Data Says about Real Pace of the SDV Shift | with Maitê Bezerra of Wards Intelligence
Filmed at the COVESA All-Member Meeting in Berlin, Germany, Maitê Bezerra, senior principal analyst, software-defined vehicles for Wards Intelligence (now part of Omdia), shared insights on the automotive industry's shift towards software defined vehicles (SDVs) with host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus. The SDV survey, newly expanded to seven countries, highlights the growing role of AI in vehicles, the timeline of rollout of many key technologies, open source operating systems, applications of vehicle data, vehicle updates, and especially highlights regional differences from around the world.
The State of Software Defined Vehicles | Key findings from the 2025 edition of the Software-Defined Vehicle Survey
Chapters:
0:00 Introduction to The Garage Podcast
0:39 Introducing Maitê Bezerra
1:36 Overview of the Annual SDV Survey
3:44 Artificial Intelligence in Vehicles
6:52 Customer Loyalty and Revenue Generation
10:03 Highest value applications of Vehicle Data
14:01 Open Source Operating Systems
18:05 Talent Retention Challenges in the Industry
18:46 Business and Organizational Innovations
19:53 Cybersecurity in vehicles
20:49 Integration with IoT and Smart Cities
21:44 Over-the-Air Updates as a Key Trend
23:16 Potential of Virtual Development
24:02 Centralized Vehicle Data Management Challenges
24:48 Upcoming White paper Publication
25:30 Conclusion
The State of Software Defined Vehicles | Key findings from the 2025 edition of the Software-Defined Vehicle Survey
Chapters:
0:00 Introduction to The Garage Podcast
0:39 Introducing Maitê Bezerra
1:36 Overview of the Annual SDV Survey
3:44 Artificial Intelligence in Vehicles
6:52 Customer Loyalty and Revenue Generation
10:03 Highest value applications of Vehicle Data
14:01 Open Source Operating Systems
18:05 Talent Retention Challenges in the Industry
18:46 Business and Organizational Innovations
19:53 Cybersecurity in vehicles
20:49 Integration with IoT and Smart Cities
21:44 Over-the-Air Updates as a Key Trend
23:16 Potential of Virtual Development
24:02 Centralized Vehicle Data Management Challenges
24:48 Upcoming White paper Publication
25:30 Conclusion
Creators and Guests
Host
John Heinlein, Ph.D.
An experienced technology and marketing leader, John brings his background from startups and established companies to Sonatus. He worked for 14 years at Arm, most recently leading Automotive Partnerships for North America where he engaged OEMs, Tier-1s, and others to deploy Arm-based solutions into automotive applications, including autonomous vehicles. His team was integral to launching the SOAFEE industry initiative for software-defined vehicles of which Sonatus is a member. Earlier he served as VP and Chief of Staff to the CEO and led a group responsible for competitive strategy. For three years, he was VP of Corporate Marketing where he led centralized outbound marketing, spanning marketing campaigns, press, events, web, digital marketing, ecosystem programs, and working closely with investor relations. Prior to Arm, John had an 11-year tenure at microprocessor startup Transmeta where he held several senior roles spanning business development, marketing, and customer success, among others. John earned his B.S. in Computer Engineering from Carnegie-Mellon University and an M.S. and Ph.D., both in Electrical Engineering, from Stanford University.
