Is Linux Becoming the Default OS for Vehicles? | with Moritz Neukirchner of Elektrobit
Dr. Moritz Neukirchner, Sr. Director Strategic Product Management, SDV, Elektrobit, joins host Dr. John Heinlein, Chief Marketing Officer from Sonatus, to discuss his valuable perspective on the shift to software-defined vehicles. Moritz is well-known in the automotive industry and explains critical technical infrastructure, including how Elektrobit is advancing Linux for vehicles, how SDV suits commercial vehicles, prototyping, CI/CD, and more. Moritz also explains his SDV maturity framework and how it introduces a common nomenclature for the shift to SDV. Filmed live at the Sonatus booth at CES 2025.
Links referenced in this episode:
Moritz’s SDV maturity level framework https://www.linkedin.com/pulse/sdv-yet-dr-moritz-neukirchner-uuyxf/
Chapters:
00:00 Overview
00:38 Meet Moritz Neukirchner
02:26 About Elektrobit
03:55 Software-defined vehicles
06:47 V2X
08:45 Automotive Development Ecosystems
09:47 Linux in Vehicles
13:43 Elektrobit Exhibition at CES
15:24 Android Based Cloud Instance
17:55 Transitioning to SDV: OEM Challenges
23:10 Commercial Impediments
26:08 Commercial SDV Vehicles
Links referenced in this episode:
Moritz’s SDV maturity level framework https://www.linkedin.com/pulse/sdv-yet-dr-moritz-neukirchner-uuyxf/
Chapters:
00:00 Overview
00:38 Meet Moritz Neukirchner
02:26 About Elektrobit
03:55 Software-defined vehicles
06:47 V2X
08:45 Automotive Development Ecosystems
09:47 Linux in Vehicles
13:43 Elektrobit Exhibition at CES
15:24 Android Based Cloud Instance
17:55 Transitioning to SDV: OEM Challenges
23:10 Commercial Impediments
26:08 Commercial SDV Vehicles
Creators and Guests
Host
John Heinlein, Ph.D.
An experienced technology and marketing leader, John brings his background from startups and established companies to Sonatus. He worked for 14 years at Arm, most recently leading Automotive Partnerships for North America where he engaged OEMs, Tier-1s, and others to deploy Arm-based solutions into automotive applications, including autonomous vehicles. His team was integral to launching the SOAFEE industry initiative for software-defined vehicles of which Sonatus is a member. Earlier he served as VP and Chief of Staff to the CEO and led a group responsible for competitive strategy. For three years, he was VP of Corporate Marketing where he led centralized outbound marketing, spanning marketing campaigns, press, events, web, digital marketing, ecosystem programs, and working closely with investor relations. Prior to Arm, John had an 11-year tenure at microprocessor startup Transmeta where he held several senior roles spanning business development, marketing, and customer success, among others. John earned his B.S. in Computer Engineering from Carnegie-Mellon University and an M.S. and Ph.D., both in Electrical Engineering, from Stanford University.
