Building the Brains of SDVs (Part 1) | with Brian Carlson of NXP Semiconductors in Automotive
Today in The Garage, we look at automotive from a different perspective; the silicon perspective, and our guest today is from NXP Semiconductors, Brian Carlson, Head of Global Marketing for Automotive Processing.
In this episode, Part 1 of a two-part series, we talk about the importance of software defined vehicles and the NXP S32 Automotive Platform.
Links referenced in this episode:
- NXP S32 Automotive Platform: https://www.nxp.com/products/processors-and-microcontrollers/s32-automotive-platform:S32
Creators and Guests
Host
John Heinlein, Ph.D.
An experienced technology and marketing leader, John brings his background from startups and established companies to Sonatus. He worked for 14 years at Arm, most recently leading Automotive Partnerships for North America where he engaged OEMs, Tier-1s, and others to deploy Arm-based solutions into automotive applications, including autonomous vehicles. His team was integral to launching the SOAFEE industry initiative for software-defined vehicles of which Sonatus is a member. Earlier he served as VP and Chief of Staff to the CEO and led a group responsible for competitive strategy. For three years, he was VP of Corporate Marketing where he led centralized outbound marketing, spanning marketing campaigns, press, events, web, digital marketing, ecosystem programs, and working closely with investor relations. Prior to Arm, John had an 11-year tenure at microprocessor startup Transmeta where he held several senior roles spanning business development, marketing, and customer success, among others. John earned his B.S. in Computer Engineering from Carnegie-Mellon University and an M.S. and Ph.D., both in Electrical Engineering, from Stanford University.
