Powering Next-Gen Vehicle Compute (Part 2) | with Brian Carlson of NXP Semiconductors in Automotive
Today in The Garage, we look at automotive from a different perspective; the silicon perspective, and our guest today is from NXP Semiconductor, Brian Carlson, Head of Global Marketing for Automotive Processing.
In this episode, Part 2 of a two-part series, we continue the conversation from Part 1 and look into the future of vehicles, such as zonal architectures, collaboration in many other aspects.
Links referenced in this episode:
- NXP S32 Automotive Platform: https://www.nxp.com/products/processors-and-microcontrollers/s32-automotive-platform:S32
- Joint NXP/Sonatus webinar on zonal architecture: https://mobex.io/webinars/accelerating-the-automotive-shift-to-zonal-architectures/
- Sonatus expert Jim Murphy on Sonatus Zonal Architecture Solution: https://www.sonatus.com/blog/sonatus-zonal-architecture-solution/
- NXP blog on Zonal architecture: https://www.nxp.com/company/blog/how-zonal-e-e-architectures-with-ethernet-are-enabling-software-defined-vehicles:BL-HOW-ZONAL-EE-ARCHITECTURES?cid
Creators and Guests
Host
John Heinlein, Ph.D.
An experienced technology and marketing leader, John brings his background from startups and established companies to Sonatus. He worked for 14 years at Arm, most recently leading Automotive Partnerships for North America where he engaged OEMs, Tier-1s, and others to deploy Arm-based solutions into automotive applications, including autonomous vehicles. His team was integral to launching the SOAFEE industry initiative for software-defined vehicles of which Sonatus is a member. Earlier he served as VP and Chief of Staff to the CEO and led a group responsible for competitive strategy. For three years, he was VP of Corporate Marketing where he led centralized outbound marketing, spanning marketing campaigns, press, events, web, digital marketing, ecosystem programs, and working closely with investor relations. Prior to Arm, John had an 11-year tenure at microprocessor startup Transmeta where he held several senior roles spanning business development, marketing, and customer success, among others. John earned his B.S. in Computer Engineering from Carnegie-Mellon University and an M.S. and Ph.D., both in Electrical Engineering, from Stanford University.
