Is Automotive Heading Toward Platform Wars? | with Ray Cornyn of NXP Semiconductors
Ray Cornyn, Senior Vice President and General Manager of Automotive Processors from NXP Semiconductors, talks with host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus about how NXP is providing unique silicon solutions for software defined vehicles and partnering with key software providers. This episode also covers the S32 CoreRide platform, as well as S32N, the newest and highest performance member of the S32 Vehicle Processor family, optimizing vehicle data…and even Angry Birds.
Chapters:
00:00 Overview
00:20 Meet Ray Cornyn
01:03 Fun facts about our guest and John
03:13 Introduction to NXP
04:12 NXP Vehicle Processors
06:10 SDV is more than Angry Birds
07:45 Hundreds of vehicle sensors
09:10 Unlocking the value of vehicle data
10:54 Key automotive industry trends
14:05 NXP S32N Vehicle Processor
15:41 Hardware and IO Isolation
17:40 S32 CoreRide Platform
20:19 Simplifying vehicle validation
24:50 Amplifying corner cases
26:00 Managing EV power consumption
29:03 Conclusion
Chapters:
00:00 Overview
00:20 Meet Ray Cornyn
01:03 Fun facts about our guest and John
03:13 Introduction to NXP
04:12 NXP Vehicle Processors
06:10 SDV is more than Angry Birds
07:45 Hundreds of vehicle sensors
09:10 Unlocking the value of vehicle data
10:54 Key automotive industry trends
14:05 NXP S32N Vehicle Processor
15:41 Hardware and IO Isolation
17:40 S32 CoreRide Platform
20:19 Simplifying vehicle validation
24:50 Amplifying corner cases
26:00 Managing EV power consumption
29:03 Conclusion
Creators and Guests
Host
John Heinlein, Ph.D.
An experienced technology and marketing leader, John brings his background from startups and established companies to Sonatus. He worked for 14 years at Arm, most recently leading Automotive Partnerships for North America where he engaged OEMs, Tier-1s, and others to deploy Arm-based solutions into automotive applications, including autonomous vehicles. His team was integral to launching the SOAFEE industry initiative for software-defined vehicles of which Sonatus is a member. Earlier he served as VP and Chief of Staff to the CEO and led a group responsible for competitive strategy. For three years, he was VP of Corporate Marketing where he led centralized outbound marketing, spanning marketing campaigns, press, events, web, digital marketing, ecosystem programs, and working closely with investor relations. Prior to Arm, John had an 11-year tenure at microprocessor startup Transmeta where he held several senior roles spanning business development, marketing, and customer success, among others. John earned his B.S. in Computer Engineering from Carnegie-Mellon University and an M.S. and Ph.D., both in Electrical Engineering, from Stanford University.
