What Must OEMs Get Right on Safety and Data Privacy Today? | with Rich Nass of Open Systems Media
In this episode of The Garage we talk with Rich Nass, famed journalist who is Executive Vice President with Open Systems Media following his long career at storied electronics periodicals. Rich talks with John Heinlein, Ph.D., Chief Marketing Officer at Sonatus and shares his perspective from talking with leaders across the industry about vehicle innovation ranging from architecture, software, safety, regulations, AI and much more.
Chapters:
00:00 Overview
01:18 Meet Rich Nass
04:04 Vehicle Architecture
07:33 Vehicle Software and Safety
12:14 Upgrades and Monetization
15:30 Data Privacy
18:40 Regulations
22:25 Evolution in vehicle design
25:10 Artificial Intelligence
29:17 Conclusion
Chapters:
00:00 Overview
01:18 Meet Rich Nass
04:04 Vehicle Architecture
07:33 Vehicle Software and Safety
12:14 Upgrades and Monetization
15:30 Data Privacy
18:40 Regulations
22:25 Evolution in vehicle design
25:10 Artificial Intelligence
29:17 Conclusion
Creators and Guests
Host
John Heinlein, Ph.D.
An experienced technology and marketing leader, John brings his background from startups and established companies to Sonatus. He worked for 14 years at Arm, most recently leading Automotive Partnerships for North America where he engaged OEMs, Tier-1s, and others to deploy Arm-based solutions into automotive applications, including autonomous vehicles. His team was integral to launching the SOAFEE industry initiative for software-defined vehicles of which Sonatus is a member. Earlier he served as VP and Chief of Staff to the CEO and led a group responsible for competitive strategy. For three years, he was VP of Corporate Marketing where he led centralized outbound marketing, spanning marketing campaigns, press, events, web, digital marketing, ecosystem programs, and working closely with investor relations. Prior to Arm, John had an 11-year tenure at microprocessor startup Transmeta where he held several senior roles spanning business development, marketing, and customer success, among others. John earned his B.S. in Computer Engineering from Carnegie-Mellon University and an M.S. and Ph.D., both in Electrical Engineering, from Stanford University.
