AI Is Entering the Vehicle—But Not Where You Think | with Roger Lanctot of TechInsights
Filmed live at CES2024, longtime automotive industry analyst and expert Roger Lanctot from TechInsights joins Sonatus Chief Marketing Officer John Heinlein, Ph.D., to discuss the automotive industry’s evolving use of vehicle software, the trends at the Consumer Electronics Show for vehicle technology such as artificial intelligence, vehicle personalization, and more.
Chapters:
00:00 Overview
00:53 Roger’s on CES2024 and car shows
03:31 Software more visible at car shows
06:03 ChatGPT in the car?
07:08 L3 ADAS frees eyeballs for other content
08:34 OTA solutions tailored for vehicles
10:00 Evolution of vehicle architecture
11:36 Integrating vehicle subsystems in new ways
12:18 Vehicle personalization
14:47 The role of machine learning in vehicles
17:32 Using connectivity to enable optimization
19:14 Raising people’s expectations of vehicles
22:55 Changing OEM relationships with drivers
Chapters:
00:00 Overview
00:53 Roger’s on CES2024 and car shows
03:31 Software more visible at car shows
06:03 ChatGPT in the car?
07:08 L3 ADAS frees eyeballs for other content
08:34 OTA solutions tailored for vehicles
10:00 Evolution of vehicle architecture
11:36 Integrating vehicle subsystems in new ways
12:18 Vehicle personalization
14:47 The role of machine learning in vehicles
17:32 Using connectivity to enable optimization
19:14 Raising people’s expectations of vehicles
22:55 Changing OEM relationships with drivers
Creators and Guests
Host
John Heinlein, Ph.D.
An experienced technology and marketing leader, John brings his background from startups and established companies to Sonatus. He worked for 14 years at Arm, most recently leading Automotive Partnerships for North America where he engaged OEMs, Tier-1s, and others to deploy Arm-based solutions into automotive applications, including autonomous vehicles. His team was integral to launching the SOAFEE industry initiative for software-defined vehicles of which Sonatus is a member. Earlier he served as VP and Chief of Staff to the CEO and led a group responsible for competitive strategy. For three years, he was VP of Corporate Marketing where he led centralized outbound marketing, spanning marketing campaigns, press, events, web, digital marketing, ecosystem programs, and working closely with investor relations. Prior to Arm, John had an 11-year tenure at microprocessor startup Transmeta where he held several senior roles spanning business development, marketing, and customer success, among others. John earned his B.S. in Computer Engineering from Carnegie-Mellon University and an M.S. and Ph.D., both in Electrical Engineering, from Stanford University.
