Is Connectivity Becoming the Lifeline of the Vehicle? | with Steve Bell of Wards Intelligence
Steve Bell, Chief Analyst, Connectivity, Wards Intelligence joins host John Heinlein, Ph.D., Chief Marketing Officer, Sonatus to discuss vehicle connectivity, the evolution of cellular networks from 4G to 5G and their application to vehicles, cybersecurity, V2X and the automotive industry’s “Shanghai moment”. Aviation buffs, don’t miss the fun fact of this episode.
Chapters:
00:00 Overview
00:33 Meet Steve Bell
05:06 About Wards Auto and Wards Intelligence
06:45 4G to 5G Transition
08:28 5G key differences
09:18 Growth of vehicle data
12:00 The importance of trust
13:51 Cybersecurity benefits trust
15:01 SDV’s benefit cybersecurity
16:49 OTA updates benefit cybersecurity
17:40 V2X and connectivity
22:00 Different “clock speeds” across technology
23:34 The Shanghai Moment
24:48 Virtualization
26:00 Conclusion
Chapters:
00:00 Overview
00:33 Meet Steve Bell
05:06 About Wards Auto and Wards Intelligence
06:45 4G to 5G Transition
08:28 5G key differences
09:18 Growth of vehicle data
12:00 The importance of trust
13:51 Cybersecurity benefits trust
15:01 SDV’s benefit cybersecurity
16:49 OTA updates benefit cybersecurity
17:40 V2X and connectivity
22:00 Different “clock speeds” across technology
23:34 The Shanghai Moment
24:48 Virtualization
26:00 Conclusion
Creators and Guests
Host
John Heinlein, Ph.D.
An experienced technology and marketing leader, John brings his background from startups and established companies to Sonatus. He worked for 14 years at Arm, most recently leading Automotive Partnerships for North America where he engaged OEMs, Tier-1s, and others to deploy Arm-based solutions into automotive applications, including autonomous vehicles. His team was integral to launching the SOAFEE industry initiative for software-defined vehicles of which Sonatus is a member. Earlier he served as VP and Chief of Staff to the CEO and led a group responsible for competitive strategy. For three years, he was VP of Corporate Marketing where he led centralized outbound marketing, spanning marketing campaigns, press, events, web, digital marketing, ecosystem programs, and working closely with investor relations. Prior to Arm, John had an 11-year tenure at microprocessor startup Transmeta where he held several senior roles spanning business development, marketing, and customer success, among others. John earned his B.S. in Computer Engineering from Carnegie-Mellon University and an M.S. and Ph.D., both in Electrical Engineering, from Stanford University.
