The Garage by Sonatus

In this episode of The Garage, we hear from leading automotive industry analyst SBD Automotive, with guests Andrew Hart, CEO and Alex Oyler, Director, America joining host Dr. John Heinlein, Chief Marketing Officer from Sonatus. This wide-ranging conversation touches on the journey to software defined vehicles including motivations, challenges, benefits, and balancing in-sourcing and out-sourcing. Links referenced in this episode: - All Things Automotive S1 Ep9 with SBD Automotive: https://www.youtube.com/watch?v=N2XjHUhvGk0 - SBD Automotive: https://www.sbdautomotive.com Chapters: 00:00 - Overview 00:24 - Meet the guests from SBD Automotive 01:47 - Fun facts about our guests 03:01 - About SBD Automotive 04:45 - Why are Software Defined Vehicles Important? 06:50 - The Parable of the Elephant 09:08 - The journey towards SDV 12:48 - The current status of the journey 14:30 - The balance of in-sourcing and out-sourcing 16:37 - Focusing on OEM differentiation 18:37 - Complementing OEM teams 19:48 - The unmet need served by SDV 22:22 - Data and telecom operators and vehicles 24:52 - Features as a service and revenue creation 26:37 - Serving different kinds of customers 28:45 - Conclusion