The Garage by Sonatus

Today in The Garage, we talk with automotive industry analyst Maitê Bezerra from Wards Intelligence on the journey to software-defined vehicles. In this wide-ranging conversation we discuss the evolving process of deploying SDV technologies into vehicles and how OEMs, Tier-1 and Tier-2 suppliers all have a role in delivering value to the consumer as well as downstream businesses such as fleet management and more.  Links referenced in this episode : Wards Intelligence Web site: https://wardsintelligence.informa.com Maitê Bezerra LinkedIn profile: https://www.linkedin.com/in/maitê-alves-bezerra-27a5a929/ Chapters: 00:00 - Overview 00:33 - Meet Maitê Bezerra 01:08 - Fun facts about our guest 02:09 - Why are software-defined vehicles important? 04:04 - Reducing vehicle weight and assembly complexity 05:16 - Key trends in the market 07:53 - The trends in make-vs-buy 10:07 - Recap of AutoTech Panel on differentiation 12:06 - The layer cake of software infrastructure 13:49 - The OEM journey of differentiation 15:52 - Misconceptions about SDV 18:05 - Rethinking the cost/benefit of SDV 20:09 - Responsive features through flexible infrastructure 22:20 - Paid features are all not created equal 24:24 - Electrification as an opportunity  26:29 - Conclusion