What do SDVs Enable (That OEMs Haven’t Delivered Yet)? | with Yu Fang of Sonatus
In Episode 3 of The Garage, join us for a conversation between host Dr. John Heinlein, Chief Marketing Officer and Yu Fang, co-founder and Chief Technology Officer from Sonatus in which we discuss the wide ranging use-cases for software defined vehicles throughout the vehicle life cycle and how software can add value for automotive OEMs as well as consumers alike, improving cost, quality, and customer satisfaction. We also explore how software can enable more capable downstream value-added services such as fleet management.
Timestamps:
0:00: Welcome
0:32: Guest Introduction
1:22: Episode overview: Software’s impact across the vehicle life cycle
1:55: Design and engineering
3:02: Production
4:31: Service and maintenance
6:44: Consumer personalization
8:02: Value-added services and data monetization
9:30: Fleet management such as rental cars
10:17: Next-generation telematics
12:26: Summary
In Episode 3 of The Garage, join us for a conversation between host Dr. John Heinlein, Chief Marketing Officer and Yu Fang, co-founder and Chief Technology Officer from Sonatus in which we discuss the wide ranging use-cases for software defined vehicles throughout the vehicle life cycle and how software can add value for automotive OEMs as well as consumers alike, improving cost, quality, and customer satisfaction. We also explore how software can enable more capable downstream value-added services such as fleet management. Timestamps:
- 0:00: Welcome
- 0:32: Guest Introduction
- 1:22: Episode overview: Software’s impact across the vehicle life cycle
- 1:55: Design and engineering
- 3:02: Production
- 4:31: Service and maintenance
- 6:44: Consumer personalization
- 8:02: Value-added services and data monetization
- 9:30: Fleet management such as rental cars
- 10:17: Next-generation telematics
- 12:26: Summary
Creators and Guests
Host
John Heinlein, Ph.D.
An experienced technology and marketing leader, John brings his background from startups and established companies to Sonatus. He worked for 14 years at Arm, most recently leading Automotive Partnerships for North America where he engaged OEMs, Tier-1s, and others to deploy Arm-based solutions into automotive applications, including autonomous vehicles. His team was integral to launching the SOAFEE industry initiative for software-defined vehicles of which Sonatus is a member. Earlier he served as VP and Chief of Staff to the CEO and led a group responsible for competitive strategy. For three years, he was VP of Corporate Marketing where he led centralized outbound marketing, spanning marketing campaigns, press, events, web, digital marketing, ecosystem programs, and working closely with investor relations. Prior to Arm, John had an 11-year tenure at microprocessor startup Transmeta where he held several senior roles spanning business development, marketing, and customer success, among others. John earned his B.S. in Computer Engineering from Carnegie-Mellon University and an M.S. and Ph.D., both in Electrical Engineering, from Stanford University.
