What Is a Software-Defined Vehicle? (And Why It Changes Everything) | with Jeff Chou of Sonatus
In this episode, join us for a conversation between Sonatus CMO Dr. John Heinlein and CEO and co-founder Jeff Chou to explore the definition of Software Defined Vehicles: What does it mean to be an SDV, and what capabilities does being an SDV enable? Then we discuss what are the critical elements needed to make an SDV, and especially how current vehicles need to evolve to reach the full potential of an SDV. It’s a wide-ranging discussion, and touches on issues of hardware, software, networking, cloud computing, and everywhere in between.
Timestamps:
1:00 - What is an SDV?
2:48 - The importance of modern networking
4:30 - Hardware consolidation
5:36 - Data-driven vehicles
6:58 - Cloud connectivity
In this episode, join us for a conversation between Sonatus CMO Dr. John Heinlein and CEO and co-founder Jeff Chou to explore the definition of Software Defined Vehicles: What does it mean to be an SDV, and what capabilities does being an SDV enable? Then we discuss what are the critical elements needed to make an SDV, and especially how current vehicles need to evolve to reach the full potential of an SDV. It’s a wide-ranging discussion, and touches on issues of hardware, software, networking, cloud computing, and everywhere in between.
Timestamps:
Creators and Guests
Host
John Heinlein, Ph.D.
An experienced technology and marketing leader, John brings his background from startups and established companies to Sonatus. He worked for 14 years at Arm, most recently leading Automotive Partnerships for North America where he engaged OEMs, Tier-1s, and others to deploy Arm-based solutions into automotive applications, including autonomous vehicles. His team was integral to launching the SOAFEE industry initiative for software-defined vehicles of which Sonatus is a member. Earlier he served as VP and Chief of Staff to the CEO and led a group responsible for competitive strategy. For three years, he was VP of Corporate Marketing where he led centralized outbound marketing, spanning marketing campaigns, press, events, web, digital marketing, ecosystem programs, and working closely with investor relations. Prior to Arm, John had an 11-year tenure at microprocessor startup Transmeta where he held several senior roles spanning business development, marketing, and customer success, among others. John earned his B.S. in Computer Engineering from Carnegie-Mellon University and an M.S. and Ph.D., both in Electrical Engineering, from Stanford University.
