William Dalton of VicOne | S3 Ep10 | The Garage by Sonatus
William Dalton, VP and Managing Director for North America and Europe from VicOne, the automotive cybersecurity subsidiary of Trend Micro, talks with host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus about the state of automotive cybersecurity. He addresses the unique challenges and opportunities posed by software-defined vehicles (SDVs), how to enhance vehicle security with proactive security measures, and intrusion detection and prevention (IPDS) systems. He discusses their work to support their white-hat hacking challenge "Pwn2Own Automotive", which encourages ethical hackers to identify zero-day vulnerabilities in the automotive sector. This episode was filmed live at AutoTech Detroit in Novi, Michigan, in June 2025
Creators and Guests
Host
John Heinlein, Ph.D
An experienced technology and marketing leader, John brings his background from startups and established companies to Sonatus. He worked for 14 years at Arm, most recently leading Automotive Partnerships for North America where he engaged OEMs, Tier-1s, and others to deploy Arm-based solutions into automotive applications, including autonomous vehicles. His team was integral to launching the SOAFEE industry initiative for software-defined vehicles of which Sonatus is a member. Earlier he served as VP and Chief of Staff to the CEO and led a group responsible for competitive strategy. For three years, he was VP of Corporate Marketing where he led centralized outbound marketing, spanning marketing campaigns, press, events, web, digital marketing, ecosystem programs, and working closely with investor relations. Prior to Arm, John had an 11-year tenure at microprocessor startup Transmeta where he held several senior roles spanning business development, marketing, and customer success, among others. John earned his B.S. in Computer Engineering from Carnegie-Mellon University and an M.S. and Ph.D., both in Electrical Engineering, from Stanford University.
