John Heinlein, Ph.D
An experienced technology and marketing leader, John brings his background from startups and established companies to Sonatus. He worked for 14 years at Arm, most recently leading Automotive Partnerships for North America where he engaged OEMs, Tier-1s, and others to deploy Arm-based solutions into automotive applications, including autonomous vehicles. His team was integral to launching the SOAFEE industry initiative for software-defined vehicles of which Sonatus is a member. Earlier he served as VP and Chief of Staff to the CEO and led a group responsible for competitive strategy. For three years, he was VP of Corporate Marketing where he led centralized outbound marketing, spanning marketing campaigns, press, events, web, digital marketing, ecosystem programs, and working closely with investor relations. Prior to Arm, John had an 11-year tenure at microprocessor startup Transmeta where he held several senior roles spanning business development, marketing, and customer success, among others. John earned his B.S. in Computer Engineering from Carnegie-Mellon University and an M.S. and Ph.D., both in Electrical Engineering, from Stanford University.
Appears in 42 Episodes
Jason Masker of Upstream | S2 Ep12
We talk vehicle cybersecurity with Jason Masker, Director of Solutions Architecture for Upstream talks who joins host John Heinlein, Ph.D., Chief Marketing Officer of ...
Steve Bell of Wards Intelligence | S2 Ep11
Steve Bell, Chief Analyst, Connectivity, Wards Intelligence joins host John Heinlein, Ph.D., Chief Marketing Officer, Sonatus to discuss vehicle connectivity, the evol...
Dr. Oliver Rumpf-Steppat of BMW | S2 Ep10
In this episode, Dr. Oliver Rumpf-Steppat from BMW North America joins Dr. John Heinlein, Chief Marketing Officer from Sonatus. We talk all about BMW in North America...
Art Hyde, Mr. Mustang | S2 Ep9
Art Hyde, Mr. Mustang, worked for Ford for 40 years across engineering, but especially with their iconic Mustang. Now he’s an associate professor of Automotive Engine...
Ray Cornyn of NXP Semiconductors | S2 Ep8
Ray Cornyn, Senior Vice President and General Manager of Automotive Processors from NXP Semiconductors, talks with host John Heinlein, Ph.D., Chief Marketing Officer f...
Amir Bar-Niv from Marvell | S2 Ep7
Amir Bar-Niv, VP Marketing and Business Strategy for Marvell Automotive joins Sonatus Chief Marketing Officer John Heinlein, Ph.D to give a masterclass in the evolutio...
Doug Newcomb from AVCC | S2 Ep6
Doug Newcomb, automotive journalist and outreach manager for AVCC, the Autonomous Vehicle Computing Consortium, joins Sonatus Chief Marketing Officer John Heinlein, Ph...
Chiara Delporto from Marelli | S2 Ep5
Chiara Delporto, VP Advanced Sales for SDV from Marelli joins Sonatus Chief Marketing Officer John Heinlein, Ph.D., to discuss leading automotive Tier-1 supplier Marel...
Roger Lanctot from TechInsights | S2 Ep4
Filmed live at CES2024, longtime automotive industry analyst and expert Roger Lanctot from TechInsights joins Sonatus Chief Marketing Officer John Heinlein, Ph.D., to ...
Mike Dosenbach of AWS [Live from CES 2024] | S2 Ep3
Mike Dosenbach, Director of SW Development, Auto Industry Products, AWS discusses the evolution of AWS’s engagement with partners, prototyping in the cloud, machine le...
Alexandre Corjon of Plastic Omnium | S2 Ep2
At CES2024, the Alexandre Corjon, EVP of Innovation and Software from Plastic Omnium sat down with John Heinlein, Ph.D., Chief Marketing Officer of Sonatus to discuss ...
George Ayres of AutoMobility Advisors | S2 Ep1
In this episode, filmed live at the Consumer Electronics Show 2024 (CES 2024), George Ayres, Founder and Managing Director of AutoMobility Advisors speaks with host Jo...
Introduction to Driving Innovation Podcast | Ep 10
Announcing a new podcast series from Sonatus called Driving Innovation. Hear all about the topics we'll be covering in that podcast and meet the host of Driving Innova...
NXP Semiconductors in Automotive, Part 2 of 2 | Ep 9
Today in The Garage, we look at automotive from a different perspective; the silicon perspective, and our guest today is from NXP Semiconductor, Brian Carlson, Head of...
NXP Semiconductors in Automotive, Part 1 of 2 | Ep 8
Today in The Garage, we look at automotive from a different perspective; the silicon perspective, and our guest today is from NXP Semiconductors, Brian Carlson, Head o...
The Journey to SDV with Wards Intelligence [Live from AutoTech: Detroit] | Ep 7
Today in The Garage, we talk with automotive industry analyst Maitê Bezerra from Wards Intelligence on the journey to software-defined vehicles. In this wide-ranging ...
AWS in Automotive with Stefano Marzani, Part 2 of 2 | Ep 6
In this special two-part episode with guest Stefano Marzani, the WW Tech Lead for Software Defined Vehicles from AWS, we discuss the importance of cloud technology as ...
Talking SDV with SBD Automotive [Live from AutoTech: Detroit] | Ep 5
In this episode of The Garage, we hear from leading automotive industry analyst SBD Automotive, with guests Andrew Hart, CEO and Alex Oyler, Director, America joining ...
AWS in Automotive with Stefano Marzani, Part 1 of 2 | Ep4
In a special two-part episode with guest Stefano Marzani, the WW Tech Lead for Software Defined Vehicles from AWS, we discuss the importance of cloud technology as app...
Use Cases for Software Defined Vehicles | Ep3
In Episode 3 of The Garage, join us for a conversation between host Dr. John Heinlein, Chief Marketing Officer and Yu Fang, co-founder and Chief Technology Officer fro...