John Heinlein, Ph.D.
An experienced technology and marketing leader, John brings his background from startups and established companies to Sonatus. He worked for 14 years at Arm, most recently leading Automotive Partnerships for North America where he engaged OEMs, Tier-1s, and others to deploy Arm-based solutions into automotive applications, including autonomous vehicles. His team was integral to launching the SOAFEE industry initiative for software-defined vehicles of which Sonatus is a member. Earlier he served as VP and Chief of Staff to the CEO and led a group responsible for competitive strategy. For three years, he was VP of Corporate Marketing where he led centralized outbound marketing, spanning marketing campaigns, press, events, web, digital marketing, ecosystem programs, and working closely with investor relations. Prior to Arm, John had an 11-year tenure at microprocessor startup Transmeta where he held several senior roles spanning business development, marketing, and customer success, among others. John earned his B.S. in Computer Engineering from Carnegie-Mellon University and an M.S. and Ph.D., both in Electrical Engineering, from Stanford University.
Appears in 57 Episodes
Is System-Level Thinking the Key to Modern Vehicle Design? | with Joe Capuano of Bosch Mobility
Today's guest is Joe Capuano, is head of technology for Bosch Mobility Americas. A seasoned expert in the automotive industry, Joe discusses the evolution towards soft...
Are Zero-Day Threats Coming to Vehicles? | with William Dalton of VicOne
William Dalton, VP and Managing Director for North America and Europe from VicOne, the automotive cybersecurity subsidiary of Trend Micro, talks with host John Heinlei...
What Data Says about Real Pace of the SDV Shift | with Maitê Bezerra of Wards Intelligence
Filmed at the COVESA All-Member Meeting in Berlin, Germany, Maitê Bezerra, senior principal analyst, software-defined vehicles for Wards Intelligence (now part of Omd...
How Can Vehicle Data Speak the Same Language? | with Steve Crumb of COVESA
In a live recording from the COVESA meeting in Berlin, Steve Crumb, COVESA's executive director, discusses enhancing connected vehicle value through collaboration and ...
Mapping Every Parking Spot: Impossible or Inevitable? | with Tom Clarke of Parkopedia
In this episode, recorded live at the Sonatus booth at CES2025, Tomm Clarke, EV Product Manager from Parkopedia talks with host John Heinlein, Ph.D., Chief Marketing O...
Why Buying Automotive Software Is Broken (and How to Fix It) | with Prashant Gulati of SDVerse
In this episode, filmed live at the Sonatus booth at CES2025, Prashant Gulati, CEO of SDVerse, talks with host John Heinlein, Ph.D., Chief Marketing Officer from Sonat...
Are Drivers More Predictable Than You Think? | with Martin Krantz of Smart Eye
Martin Krantz, CEO and Co-founder of Smart Eye talks with host John Heinlein, Ph.D., Chief Marketing Officer of Sonatus about their incredible occupant monitoring syst...
Can Open Source Meet Automotive Safety Standards? | with Francis Chow of Red Hat
Francis Chow, VP & GM, In-Vehicle Operating System and Edge, Red Hat speaks with host John Heinlein Ph.D., Chief Marketing Officer, Sonatus about the many changes in s...
Is Functional Safety in SDVs Misunderstood? | with James Roberts and Ronaldo Castillo of LHP
James Roberts, President of IOT and Analytics and Ronaldo Castillo, Software Engineering Manager, both of LHP, talk with host John Heinlein, Ph.D., Chief Marketing Off...
Is Linux Becoming the Default OS for Vehicles? | with Moritz Neukirchner of Elektrobit
Dr. Moritz Neukirchner, Sr. Director Strategic Product Management, SDV, Elektrobit, joins host Dr. John Heinlein, Chief Marketing Officer from Sonatus, to discuss his ...
What Suppliers Think About the Shift to SDVs | with Collin Shaw of MEMA Original Equipment Suppliers
Recorded live at the Sonatus booth at CES 2025, Collin Shaw, President, MEMA Original Equipment Suppliers spoke with host John Heinlein, Ph.D., Chief Marketing Officer...
What Must OEMs Get Right on Safety and Data Privacy Today? | with Rich Nass of Open Systems Media
In this episode of The Garage we talk with Rich Nass, famed journalist who is Executive Vice President with Open Systems Media following his long career at storied ele...
How is Rivian Reinventing Vehicle Architecture? | with Vidya Rajagopalan of Rivian
In this episode, Vidya Rajagopalan, Senior Vice President of Electrical Hardware Engineering at Rivian joins host John Heinlein, Ph.D., Chief Marketing Officer from So...
Can Algorithms Solve the Battery Safety Problem? | with Nadim Maluf of Qnovo
In this episode of The Garage we talk about vehicle batteries, battery technology and battery management, all critical topics for the shift to EV’s. Our guest is Nadim...
5G Alone Won’t Transform the Car | with Matt Harden of AT&T
Matt Harden, AVP Business Development, Connected Car, from AT&T joins host John Heinlein, Ph.D., Chief Marketing Officer from Sonatus, to talk about connected cars, ne...
Are Vehicle Cyberattacks Already Here? | with Jason Masker of Upstream
We talk vehicle cybersecurity with Jason Masker, Director of Solutions Architecture for Upstream talks who joins host John Heinlein, Ph.D., Chief Marketing Officer of ...
Is Connectivity Becoming the Lifeline of the Vehicle? | with Steve Bell of Wards Intelligence
Steve Bell, Chief Analyst, Connectivity, Wards Intelligence joins host John Heinlein, Ph.D., Chief Marketing Officer, Sonatus to discuss vehicle connectivity, the evol...
BMW’s Bet on Software: Evolution or Reinvention? | with Dr. Oliver Rumpf-Steppat of BMW
In this episode, Dr. Oliver Rumpf-Steppat from BMW North America joins Dr. John Heinlein, Chief Marketing Officer from Sonatus. We talk all about BMW in North America...
What 40 Years in Automotive Teaches You About Change | with Art Hyde, Mr. Mustang
Art Hyde, Mr. Mustang, worked for Ford for 40 years across engineering, but especially with their iconic Mustang. Now he’s an associate professor of Automotive Engine...
Is Automotive Heading Toward Platform Wars? | with Ray Cornyn of NXP Semiconductors
Ray Cornyn, Senior Vice President and General Manager of Automotive Processors from NXP Semiconductors, talks with host John Heinlein, Ph.D., Chief Marketing Officer f...